PRIMAL TECHNOLOGIES Emergency SMS Broadcast Service
– Now More Important Than Ever

Primal Technologies, a leading developer of telecom services, has recently assisted another Network Operator in the Pacific Rim to successfully deploy the Primal SMS Broadcast service. As an alternative to Cell Broadcast, the service was utilized by the Network Operator for broadcasting precautionary SMS alerts to its subscriber base quickly and effectively prior to the approach of a typhoon. With increasing severe weather events due to climate change, being able to effectively alert subscribers is now more important than ever.

Primal Skylight was utilized to submit a global broadcast job and to monitor the progress and status of the running jobs. Coupled with the Primal SMSC, the Primal Emergency Alert Service enables a network operator to have the capability to broadcast up to 500,000 first attempt alert SMS messages to its subscribers within 20 minutes.

“As an add-on to the Primal SMSC, Primal’s SMS broadcast service is simple to deploy. It is an add-on module that can be added to the Primal OSE in weeks, rather than months, from installation to deployment,” said Michael Conway, Vice President at Primal Technologies.

Just like other Primal Services, the Primal Emergency SMS Broadcast Service can also be deployed in an NFV (network functions virtualization) environment providing increased flexibility and scalability.

About Primal Technologies Inc.

Headquartered in Toronto, Canada, with a satellite office in Hong Kong, Primal Technologies offers a broad and feature-rich portfolio of advanced services, including VNF applications, with a focus on making these services possible and profitable for wireless, landline and cable operators worldwide. All Primal products can be deployed on either a customer's private cloud, the public cloud (e.g. Amazon web services, other hosting provider) or on the Primal Technologies cloud with unprecedented scalability and ease of manageability.

Some of the customers in the Company's roster are: Appalachian Wireless, Atlantic Tele Network (ATN), various Cellular One affiliates, Docomo Pacific, DTC Wireless, Flat Wireless, iWireless, MTS, Nemont, NewCore Wireless, Pulse Mobile (GTA), and ZTE.

For more information, contact:

Eva Harrison
Corporate Communications
Primal Technologies

+1 (416) 548-3395

About us

Primal Technologies, with a successful 20+ year history, is a leading provider of Converged Prepaid and Value Added Services for mobile, landline and cable operators.

Primal offers a broad and feature-rich portfolio of advanced VNF services for wireless and VoIP operators worldwide serving many types of networks.