About Us

Primal Technologies is a leading provider of Converged Billing and Value Added Services for mobile, landline and cable operators. Some of the services developed by Primal are: Converged Prepaid, Visual Voice Mail, SMSC, IP-SM-GW, MMS Server, Broadcast Manager, EIR, PCRF, and OTA. In addition, Primal Technologies also provides custom services for telecom operators.

Primal Technologies continues to push the envelope with integrated component solutions serving many different types of networks while reducing costs and simultaneously assisting operators to maintain their competitiveness with a continuing set of new features together with support for VoLTE, IMS and other network architectures.

A variety of Subscriber Self-care features are available to allow subscribers to manage their account the way they want to. These self-care features include an enriched set of responsive self-care web screens, USSD menus and an integrated voice response system so that subscribers can review their account balance and charges, recharge their account, subscribe to various packages and add-ons, administer their features, and review their voice messages.

A enriched set of subscriber self-care web screens and USSD menus with an integrated voice response are included so that subscribers can review their account balance and charges, recharge their account, subscribe to various packages and add-ons, administer their features, and review their voice messages.

All Primal services can be deployed on a Network Function Virtualization (NFV) architecture, either on a customer's private cloud, the public cloud (e.g. Amazon web services, other hosting provider) or on the Primal Technologies cloud. All three options provide unprecedented scalability and ease of manageability.

Over the past 20 years Primal has been to many trade shows and events around the world. A strong passionate team striving to make it better than yesterday and not accepting status quo when a better option exists. Primal Technologies is excited to continue to push the industry to the next level.

Primal Technologies Evolution

Primal Technologies has utilized its extensive industry experience in both the Telecom Engineering and Information Technology since its inception in 1997. The result is that service providers can offer and evolve innovative services in their market at a competitive price.

Primal Services operate with the many of today’s signaling interfaces. These interfaces include: TCAP, ISUP, MF, PRI, SIP, DIAMETER, SIGTRAN and VoIP. Primal Services operates within an open or private IP environment allowing the service provider to deploy the solution in a narrow or wide geographical configuration without compromising system security.

Our Market

A value-added service (VAS) is a popular telecommunications industry term for non-core services, or, in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business.

In the telecommunications industry, on a conceptual level, value-added services add value to the standard service offering, spurring subscribers to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, technologies like SMS, MMS and data access were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services.

Mobile VAS services can be categorized into:

  • • Consumer behavior VAS
  • • Network VAS
  • • Enterprise VAS

A distinction may also be made between standard (peer-to-peer) content and premium-charged content. These are called mobile value-added services (MVAS), which are often simply referred to as VAS.

Value-added services are supplied either in-house by the mobile network operator themselves or by a third-party value-added service provider (VASP), also known as a content provider (CP) such as All Headline News or Reuters.

VASPs typically connect to the operator using protocols like Short message peer-to-peer protocol (SMPP), connecting either directly to the short message service centre (SMSC) or, increasingly, to a messaging gateway that gives the operator better control of the content.

Primal Technologies has been providing value added services to the telecom industry for 20+ years in the Caribbean, Canada, USA, and Pacific Rim. Over the years regional and national greenfield deployments have grown due to deregulation by many governments around the world. Primal will continue to evolve our products into the cloud as the shift is to centralized applications and services that cross borders and boundaries.

Our Team

Ravindra Conway CTO

Ravindra Conway holds a degree in Computer Science and has been developing telecom applications for over 20 years and is a co-founder of Primal Technologies. Ravindra has built a highly skilled and motivated team of software developers to achieve excellence in delivering products that robust, flexible and deployed successfully, on time and to maximum customer satisfaction. He has also initiated the formal procedures for all stages of software development, including planning, scheduling. design, implementation, revision control, testing, deployment, maintenance and support. Ravindra holds a Bachelor of Honours CO-OP Mathematics, specializing in Computer Science, from the University of Waterloo, Waterloo Ontario.

Michael Conway Vice President

Michael Conway has been in the telecom industry for over 30 years. Michael holds a Bachelor Science (Honours) in Electrical Engineering from Queen's University, Kingston. He is a Member of Professional Engineers of Ontario since December 1990. Michael has been involved with many Wireless, VoIP and Cloud based solutions around world. He specializes and excels in implementing innovative technologies to market in a cost effective and business successful manner for new and existing service providers

Greg Carlson Director, Business Development

Greg Carlson has been part of the Primal Sales Team since 2007. Greg spent 15 years working at Bell Northern Research / Nortel Networks as a software developer, services/network planner and overseas customer consultant. He also spent several years as a Value-Added Services Product Manager at Redknee. Greg is currently responsible for setting up and maintaining partnerships, new customer sales, customer management, pricing, marketing brochures, new product planning, and trade shows. Greg holds a Master’s in Business Administration (Hon.) with specializations in Strategic Management, Marketing, and Finance.

Parker Stagg Director, Software Development

Parker Stagg has held various roles within Primal Technologies as both the company and the telecom industry has evolved. Parker joined Primal in the year 2000, has been a senior developer since 2005, and involved in business development since 2010. He is an expert on IVR, EIR, Voicemail, Prepaid rate plans, handles product demonstrations, and is also responsible for business development on Primal products. Parker holds a Bachelor of Science degree in Computer Science from Memorial University of Newfoundland.

Eva Harrison Corporate Operations

Eva Harrison joined Primal in 2005. Eva has extensive and international experience in telecommunications, public relations, and business operations. Eva leads the team in accounts receivable, system scheduling coordination, public relations, policy development, training, and customer 3rd level support. Eva holds an Executive Assistant Diploma from the University of Stockholm, Sweden.

Parmjit Randhawa Director, Network Operations

Parmjit Randhawa, Director, Network Operations came to Primal in 2004 as a Support Engineer with a Bachelor of Applied Science (Electrical Engineering) from the University of Waterloo. As a Support Engineer, he integrated Primal SMS/MMS/OTA/PP applications into carrier networks, executed Primal test plans for system validation, provided emergency on-call technical support, and created technical documentation. In 2009 Parmjit took on the role of Director of the Network Operations team. As a project manager, he creates customized project plans for the integration of Primal architecture into carrier networks, and has successfully implemented numerous customer launches, both onsite and remotely, in a time efficient manner.

About us

Primal Technologies, with a successful 20+ year history, is a leading provider of Converged Prepaid and Value Added Services for mobile, landline and cable operators.

Primal offers a broad and feature-rich portfolio of advanced VNF services for wireless and VoIP operators worldwide serving many types of networks.

Quick links
+1 (416) 548–3376
info@primaltech.com
3615 Laird Road, Suite 13
Mississauga, Ontario
Canada, L5L 5Z8