Primal Technologies, a leading developer of telecom services has added Smart Phone 2.0 to all Prepaid and Voicemail self-care pages. With smart phone access, service provider customers have direct access to their own personal settings and features without interaction with customer service personnel. Smart Phone 2.0 adds more features to support the latest Android and Apple phones.

“Primal is always committed to assisting operators to be competitive while improving end-users’ experience. With Responsive Screen Designs, the end-users effortlessly utilize the self-care pages without a call to the wireless call center,” says Junhua Shi, Director of Development. “We are also seeing a shift in customer behavior. More and more consumers want to make a change with a few buttons on their devices without disturbing people in their surroundings. It’s a win-win situation for the service provider; improved customer satisfaction at a lower call center cost. And the call savings add up,” he continued.

An end-user could be accessing the Self-care pages using a range of devices including mobile phones, tablets, laptops and desktops that come in different resolutions and sizes. And these devices can sometimes be viewed in both a portrait and landscape orientation creating a challenge in presenting the information on a page to the viewer. Responsive Screens is the approach where the self-care pages would respond to a user’s behavior and environment based on screen size and orientation to provide the best viewing experience on the user’s device. This increases usability of the Self-care pages, especially for mobile devices.